Learning about your consumers and audience is crucial for any seller, not just the pharmacy business.

Once the pharmacists have this information, setting up a merchandise display in the pharmacy becomes easier. You can sell larger product batches from your pharmacy by tapping into impulse buying. People want to be healthy while following what’s “trending.” Several health influencers on the internet make pharma product recommendations that consumers are likelier to buy than others. Impulsive buying is fundamental in the world of pharma. Once the customers see that the pharma products you sell are designed specifically for them, they are likelier to purchase. With planograms, one can also segment and segregate the audiences based on their gender, age, and other factors for targeted sales. Moreover, the planogram helps place and pair the right products for the right audiences. Since the existing customers trust the pharmacy, they are likelier to make the purchase hassle-free.Īdditionally, if the pharma product is good enough, the consumers will repurchase it, allowing you to maximize profits. Help to Cross-Promote and Cross-SellingĬross-promotion or cross-selling is a classic technique that helps sell additional items to existing customers. You can plan out their placement and ensure the products are visible and attractive simultaneously.

You can create separate sections for the products you want the consumers to pay more attention to. It is where the retail store owners can use a planogram. The quickest way is to place the newer products in the right place. However, as a pharmacist, you want the consumers to purchase newer items too. People prefer purchasing brands and pharmaceutical products they are familiar with. Gaining customer attention is vital for pharmacies that wish to sell new products and keep their sales up, regardless of the business issues they face. The other medicines are staples, and the consumers WILL buy them either way. On the other hand, the pharmacies places essentials such as diabetes and hypertension medicines in more inward retail store sections. For instance, less sold products like new supplements and brands are placed at the beginning of the pharmacy. With a planogram, professionals can better place and market their products. Optimization of space plays a vital role in the ease pharmacists face in running their businesses effectively. Optimize Space in PharmacyĪ standard pharmacy is a manageable size compared to the number of customers and products they usually cater to. Here are a few top reasons why we believe planograms help pharma companies. Before you learn how to use a planogram, it’s crucial to learn how these can help you earn better profits. Pharma companies and retail pharmacy stores have become more sophisticated and are now using planograms. How Can Planograms Help Pharma Companies?

Retail planogram examples